Video Production Business Tips – Video Marketing to Make Clients Rock Stars

My three-year old niece, Kinsley (KK), is one of the cutest little girls on the planet. Of course I’m a biased uncle but I’m serious… cutest girl on Earth. As most toddlers do, she experiments with various phrases to see which ones get a reaction from the adults around her.

A few months ago, when I visited them in North Carolina, the first thing she said to me was “Hey Uncle Kris, What’s the Biiiigggg Idddeeeaaaa?”

I picked her up, squeezed her tight and replied “I don’t know but let’s figure it out together.” For the next several minutes, we proceeded to take every single toy she owns out of her toy box so we could examine them for “the big idea.” She’s an amazing little person.

So, what is the big idea?

As you can imagine, I have a lot of ideas. Some are good… most are crappy… but every now and then I come up with something that I think, “Hmmm. That just might work!”

Once I determine whether or not it’s a good idea, I have to put it through my squirrel test. Does it fit with my overall business plan? Will it help me achieve my goals faster or will it just waste my valuable time if I try to explore it further?

After writing yesterday’s post about the need for us to become rock stars in our industry, I started to think a lot about how it’s equally, if not more important for us to make our clients (and future clients) the rock stars of their industry.

While I was giving this thought the “mental beat down” I happened to be glancing over the video stats on my company’s social media page. That’s when the light bulb went off in my head!

What if I teach other business owners, executives, etc. how to become video marketing rock stars?

I’ve already developed a great system for producing the videos and marketing them online so why not package that into a service that I can sell clients?

Taking it a step further, why don’t I offer a turn-key lead generation system that includes production and marketing in a way that these clients will want to pay a monthly retainer fee for?

I know this isn’t a brand new concept, but I don’t think anyone out there is doing it the way that I’ve figured out how to do it and there must be some value associated with that. I’m “rock star” enough to think there is a lot of value in it but only time will tell.

I’ve tried similar “packages” where I produce 4 marketing videos per month for a client in our studio at a price point of $1,500 per month. It worked for a while but then fizzled out. After talking with these clients about why they wanted to cancel the program, they said they simply didn’t have the time, resources or expertise to really get the most out of the video marketing effort.

Plus, we were producing videos that made their company, products and services the “rock stars.” I think in today’s economy, the need to build a personal brand is growing at a rapid rate so I wonder how successful I’d be if instead of making the company the star, we focus on using video marketing to make the owners, managers, engineers, etc. the stars.

If I were to change my direction today, here’s what it would look like…

1. I’d start recording my own promo videos with topics related to building a personal brand and how to use video marketing to develop your own rock star status in your industry.

2. I’d end each video with a tag like “Are you a rock star in your industry? If not, let me show you how to use video marketing to become famous in the eyes of your customers and colleagues. Give me a call right now or visit my website to schedule a free consultation.”

3. After producing the videos, I’d upload one per week to my media channel and embed the clips into my blog.

4. Once uploaded to the blog, I’d send an email out that teases the content in the video and links back to the blog post.

5. The next and final step would be to post a teaser with link back to the blog on my social media page. I’d also purchase the $10 promotion that allows the post to be featured on all my friends and their friend’s wall. This really helps to drive new traffic to my social media page which generates new likes and more traffic back to my website.

Once a prospect contacts me to learn more, I’m not really sure yet what my next step will be. I’m trying to decide if I need to put together a rock star presentation that completely blows them out of the water in their conference room or if I need to put together a really well-produced (and short) video that I can send them that outlines the program before we meet in person.

One of the issues I’ve had in trying to explain to clients how video marketing works is that it takes way too long to connect all the dots in a way that they can understand. My challenge is to figure out how to do this in a video that’s 5 minutes or less or in a live presentation that’s 15 minutes or less.

The other challenge will be to slant the information in a way that appeals to the client’s ego. I believe it won’t be enough to get them excited about using video marketing to promote their company, products and services. It will have to be more focused about using these tools to build their own personal brand that will propel them to that coveted rock star status in their respective industry.

I see this as a service that will appeal to high-paid independent professionals in their mid 30s to mid 50s. Mainly doctors, attorneys, stock brokers, realtors, etc. but it can also be very effective for business owners who simply want to build their reputation as the face of their industry… or at the very least, the face of their company.

My wife is a brilliant woman and I don’t give her enough credit for how much she helps me in business. Years ago, I was trying to put together a pitch for a very successful commercial building developer in town. This guy is worth millions! I kept trying to focus in on all the reasons he needed to produce the video like return on investment, educating potential buyers, etc. but just couldn’t find anything that seemed to get his attention in previous conversations.

She then told me, “Kris, this guy was a millionaire before you and he’ll be one without you. He doesn’t need you to be successful. Instead of focusing on all the ‘normal’ reasons he needs to produce the video, you should probably focus on the reasons why he ‘wants’ to produce a video. Stroke his ego, make him look like a rock star and by this time tomorrow you’ll be in line at the bank depositing his check.”

She was right on all accounts. In our conversation the next day, the client said “Kris, I want this video to make me look good. Everyone focuses on the bricks and mortar stuff; I want my video to focus on why I’m the best damn developer in this city.”

I was standing in line at the bank a couple hours after that meeting with a deposit check for $8,000 burning a hole in my pocket.

“So, Uncle Kris, what is the big idea?”

“Well KK… to use my video marketing skills to help successful people feel better about themselves while building their own “rock star” brand in their respective industries.”

How to Make Your Own Aromatherapy Bath and Body Products, and Start a Spa Products Business

Do you want to learn to make your own bath products? Custom Bath Products are a great way to ensure that you aren’t putting harmful chemicals and artificial ingredients into your body. Once you start creating your own bath oils, bath salts, soaps, lotions and facials, you will discover that you can begin to make your own custom Bath and Body Recipes from scratch, with products found in your kitchen. Not only are natural bath products a great way to avoid chemicals, but they make great gifts, home decor and can even be the start of a profitable home business. Place your homemade products in decorative bottles to enjoy, give as gifts or sell for a profit!

It’s fairly easy to Make Your own Aromatherapy Bath Products. Once you become familiar with some basic ingredients and techniques, there is no end to the creative products you can make! You can really turn your bathroom turn into a luxurious bath spa retreat. Learning to make your own bath products is easy and fun! Below are a few ideas of Bath Stuff You Can Make. A great sampling of Homemade Bath Products. Many recipes can be modified to Make Your Own Vegan Skin Care Products.

Make Your Own Cosmetics.
Natural Bath & Body Care Recipes to help get you started are listed below. You can also use some natural body care recipes on how to make your own body care products, such as bath salts using sea salts, dead sea salts and epsom salts. You could also start a specialized business by learning how to Make Homemade Aromatherapy Bath Salts, facials, hand creams, or many other natural care products.

Why not make your own bath products? … These recipes for natural bath products are sure to leave you feeling refreshed. Make Your Own Aromatherapy Bath Product starting with the recipes below…

Make Your Own Bath Product…

Relax your mind and body with these great bath recipe products you can create at home. Don’t worry about the harmful chemicals that may be in store bought products. You can create your own natural bath and beauty products at home!

Bath and Body Recipes:

Cucumber Facial Mask Recipe (Cleans and Moisturizes)
1 tbs. instant nonfat dry milk
1/2 peeled cucumber
1 tsp. plain yogurt
Put all ingredients into a blender and mix well until smooth. Apply to your face (avoid your eyes). Leave on for 15-20 minutes, then rinse off. Mix a fresh batch for each use.

Beeswax Coconut Hand Cream Recipe
¼ cup beeswax
3 tablespoons baby oil
¼ cup coconut oil
1/3 cup glycerin
Melt the beeswax. and coconut oil over a double boiler. Add the remaining ingredients and heat until mixture is smooth, for about 4 to 5 minutes. Pour into a container while still hot since it will harden as it cools. Makes about 1 cup.

Video Production Business Tips – A Guide on Setting Your Rates

I get asked a lot of questions related to how much you should charge for various types of projects.

Instead of breaking it down to what you need to charge per project, break down how much you need to make per month and how many hours you’ll actually be able to work on billable production services.

Here’s what I mean…

In order to run a sustainable (and successful) business, you can’t work 40+ hours a week just on video projects. There are a ton of other responsibilities that go into being a business owner. For starters, you have to market your services, attend sales meetings, write proposals, pay bills, collect checks from delinquent clients, etc.

In my video production company, before I hired a full-time editor, I realized that the most I could work each week in production while still having something that resembled a life was 20 to 25 hours. I dedicated 20 hours a week to handle all my non-billable (non-production) work and the remainder of the work to my billable work.

If the assumption is that you will only have 20 to 25 hours of billable work each week, what would your hourly or day rate need to be in order for you to make the salary you need to provide for yourself and your family?

Here are a couple break downs based on various rate structures…

$75/hr x 25 hours a week = $1,875 ($1,875 x 50 work weeks a year = $93,750 in total revenue)

I’ll assume you have about 30% of that in overhead (office, loans, occasional freelance support, etc. so that brings your net revenue to $65,625 before taxes. (This is what you can pay yourself because everything else is built into the 30% or whatever percentage works for your business needs)

Can you meet your financial goals with that salary? If not, you’ll need to look at charging a higher average rate.

$100/hr x 25 hours a week = $2,500 ($2,500 x 50 work weeks a year = $125,000 in total revenue)

If your overhead stays the same (30%), you’ll have a net revenue of $87,500 before taxes.

Is that enough? If not, let’s look at another hourly rate structure.

$150/hr x 25 hours a week = $3,750 ($3,750 x 50 work weeks a year = $187,500 in total revenue)

Assuming overhead stays at 30%, that’s $131,250 in net revenue (before taxes).

Hopefully this gives you a quick primer on how the rates you charge impact the amount of money you make. Some people may complain about others who charge less per hour for their services but you really have to look at their overall goals before you can make that kind of judgment.

If they only need $65k in salary each year, charging less might help them guarantee that salary where charging more might make it harder for them to close enough deals to meet that financial obligation.

On the other hand, if you want to make more money without having to hire people, you can experiment with higher rates as well as reducing overhead at the same time. If you can get your overhead expenses down to 20% or less per year, your net revenue (or salary) can increase quite a bit without you having to charge higher rates or book more projects.

Here’s the biggest piece of advice I can give.

Don’t hire people or greatly increase your expenses in any way until you have mastered how to squeeze the most out of your revenue potential while working alone. That will enable you to learn how to properly run each part of your business before making the jump to bigger revenue potential

Video Production Business Tips – Inexpensive Techniques to Advertise Your Video Production Company

Do you find yourself having less money to spend in advertising your video business?

Are you searching for inexpensive techniques to advertise your business to potential clients? Absolutely! I’m positive that’s what you want.

In a slow economy, it’s hard to make an excuse to shed a little amount of money for advertising purposes. Because of this, I will show you some tricks that I tried implementing in my business. I’ve been doing this for a few years now and I’m sure that it fits your budget.

1. Business Community Gatherings – This is one of the highly recommended events that I suggest for you to attend if you want to interact with people who are in the same business level as yours. If you need to bring your video business to the next level because you’re just starting out, you should take time to be in these types of gatherings. These meetings won’t increase your expenses to more than $20. If you make it a point that you meet three or more people in every event, you will increase your network of possible clients in the future. If you correspond with more people in each event that you go to, you will have a greater chance to increase your revenue in the next few months.

2. Asking Current Clients to Refer You – This is not always given importance by many business owners although it is one of the simplest ways to gain new customers. If you haven’t tried asking your existing clients to refer you, you’ve missed a lot of opportunities to earn a relatively good amount of money. In my case, I always try to gain one new business from the referrals I get from my customers.

3. Meeting with Business Owners in the Same Industry – You should also meet with vendors who share the same market as you. If you cater to wedding videos, you must have enough connections with wedding organizers, photographers, etc so that you will get more referrals. Same is true if you provide video production services to corporations. Figure out which vendors have the same client as you and try to set a meeting with them. Tell them how you would like to contribute in growing each other’s businesses by working together.

Marketing your video business doesn’t necessarily mean spending tons of money. You just have to know the right people to talk to and the right place to be in to introduce your business.