Internet Marketing For Your Hemp Products Business

Internet marketing is just a fancy way of saying, “Promoting your product or service online.” Because the Internet is so massive, there are many ways to get the word out about your business. This report will briefly summarize some common Internet marketing strategies and how they can be applied to the hemp products industry. Additionally, this report will assume that the basic preparatory steps have been completed, i.e. setting up a website, merchant account, etc, and deal strictly with website promotion.

The internet is the single largest medium in the world, reaching more people than all other mediums combined. As with television and radio, advertisements are prevalent on the Internet as well. As a business owner, we hopefully know that we must advertise in order to make sales.

In other words, we need to find people who ALREADY have an interest in our product or service, in this case, hemp products.

The question remains, HOW do we find these people?

When it comes down to it, there are only two strategies. However, in order to understand these strategies, one must first know how the search engine giant Google, works.

Google is the search engine most frequently used when internet users are looking for content. In the Internet world, Google is #1 for this reason. When people want to find something, ANYTHING, they go to Google, type their keywords in the search box, and from there visit one of the listings. Over 75% of the time, the top ranked listing is the first one clicked by users.

Keep that in mind as we go over the strategies.

Strategy #1: PPC (Pay Per Click)

When Google brings up the listings after a search, it also adds its own advertisements. No, they are not ads for Google itself. Rather, they are ads, placed by companies much like yours, which Google places AT THE TOP of the search listings.

In other words, when a surfer searches for a keyword, “natural hemp products,” for instance, they will be brought to a series of listings. Above those listings, Google will place a few links to websites which have agreed to pay Google a certain amount for each time a surfer clicks through to that site.

The most powerful benefit of PPC is that you ONLY pay for qualified prospects. You only need to pay Google after a customer has searched for a keyword related to your product or service, seen an ad, and clicked on that ad to head back to your website.

In order to advertise with Google, you must sign up for a Google AdWords account. This can be done for free at http://adwords.google.com.

Strategy #2: Direct Traffic

The first strategy deals with paying for website traffic. While it will get you immediate results, if your website is not converting, then you’ll lose money. Fortunately, there are also free ways to get qualified prospects to your website that do not involve paying Google.

However, they do involve lots of work. In general, these free strategies involve what’s called content marketing.

In other words, you or your marketing team will create media about your product or service and post it on the internet. Once the content is posted, there are [MANY] free ways to promote it. Entire books are devoted to mapping out this process, but here are a few ways to get free targeted traffic (qualified prospects) to your website:

1) Blogs – These are increasing in popularity. By writing a blog about your topic, you establish yourself as an authority in that industry. In a business, this is invaluable! Imagine if your brand was considered to be the leading authority on natural hemp products. Do you think you would increase sales?

While blogs can be incredibly powerful if used correctly, they do require some time and effort to build. However, presumably you started a business with the long term in mind, so a few months of writing articles may not seem like a high price to pay (its free!).

2) Social bookmarking – This is another tool that will help you bring targeted traffic to your website. Sites like Twitter and Digg are designed so internet users can “bookmark” websites of interest to them, in order for other users to also enjoy them. By utilizing these sites to promote your hemp products, hemp articles you’ve written, etc, you’ll be attracting even more attention to your website and your brand.

3) YouTube – Videos are another great source of content. These days, YouTube is being used like a search engine. In other words, when people are looking for information, they don’t only go to Google anymore. After all, watching a video on something is easier and more fun than reading some dry text articles about it.

Consider making a video showing the benefits of one of your hemp products. How-to videos are extremely popular, and a string of videos about your brand will help drive targeted traffic to your site.

That’s just a few of the free ways to get traffic. As mentioned earlier, it will take more time to see results using this strategy, but the results will be longer lasting than just buying traffic from Google.

To sum up, Internet marketing isn’t just a great way for you to increase business. Yes, the technological aspects of it can be intimidating if don’t know what you’re doing. Fortunately, there is a lot of information out there for you to soak up!

Choosing a Fulfillment Partner For Your Info Products Business

The track record of any company you’re considering working with should be one of the major criteria in your decision making process. There are hundreds of companies capable of manufacturing your information products and it can be a real challenge to sort through all your options and make the best choice.

Any company you’re considering will probably have some testimonials on their website from satisfied customers. You should definitely listen to or read these testimonials but, more importantly, you should talk with some of their clients directly. What has their experience with the vendor been like? What’s gone well? What may not have gone so well and what did the vendor do to make it right?

Does the vendor have experience working with companies such as yours? Some fulfillment companies ship every type of product under the sun and others focus specifically on a particular type of product, such as information products.

Does the fulfillment company understand the information marketing business or do they just make and ship your stuff? One that understands information marketing may be able to offer additional services and resources to help you grow your business.

Finally, you should find out the names of some of their former clients and talk to them. Why did they leave? Any business that’s been in business for a few years or more will have clients that departed. Maybe it just wasn’t a good “fit”. Or maybe they left because the fulfillment company failed to perform some important function properly. Once you’ve gathered that information, go back to your potential fulfillment partner and find out what’s been done to improve those processes or procedures that created the previous problem.

Choosing a fulfillment partner is one of the most important decisions you’ll make for your information marketing business. Be sure to do your due diligence to make the best possible informed choice for you.
The questions you should ask:

• Can you provide names, phone numbers and email addresses of 3-5 clients you currently work with?

• Can you provide names, phone numbers and email addresses of 3-5 clients you previously worked with who have left and why they left?

• What changes have you made to address the reason any of those clients left?

• How long have you been in business?

• How many orders can you handle per day?

Video Production Business Tips – Sell Old Equipment and Software to Improve Cash Flow

This may seem like a no brainer to most video business owners but I’m going to assume there are enough of you out there who are just like me. When it comes to video production equipment and software, once I buy it, I tend to keep it….FOREVER! The problem with this is that I only use about 10% of the stuff I own and the rest collects dust while depreciating more and more each day.

In the middle of looking for ways to cut costs around my studio and figuring out that my wife is making a killing on eBay selling her old clothes, jewelery, etc. the “DUH” moment hit me. Sell everything I don’t use on a daily, weekly or at least monthly basis and sell it immediately!

Why?

For starters, the assets lose value every day they sit on the shelf. If I had sold my computers last year instead of this year, I probably would have been able to get $300 to $500 more than I can get for them now. I have cameras, edit software, video/audio cables, mixers, server racks, speakers, blah blah blah. Basically, I have enough crap (although good quality crap) to start 3 or 4 more full blown studios.

So, if you are looking for ways to generate some cash when no one is buying video productions, look around your studio to see what you absolutely can’t live without…and sell the rest. Furniture, cameras, the 10,000 cardboard VHS tape cases you’ve kept for 5 years because you can’t bring yourself to let them go, etc.

I figure I can put about $30,000 in my pocket once I get rid of all my junk. Now finding the time to get everything cleaned up and listed on eBay or Craigslist is another story. Perhaps a great job for an intern.

A word of caution though: Be careful not to sell anything that you are currently using as collateral against a bank loan. That can get you in a lot of trouble. If you aren’t sure, ask your accountant or banker. They’ll let you know what options you have. Also, if you sell things that have already been depreciated in your accounting records, you’ll have to pay some type of tax for what is made on the sell. Your accountant will know so give them a call.

Turn Your Knowledge Into a Profitable Product – Business Tips, Sharing Information, Passive Income

How often do you take for granted the valuable knowledge that you have ?

I’m constantly amazed at how the simple things that I know and share with my clients, can be a massive revelation for them.

For instance, Denise has a public relations business. She’s well-known in her industry and receives regular phone calls from other consultants wanting to know how she became so successful.

Up until now she had been spending a lot of time, sharing her knowledge (for free) and receiving nothing in return.

Denise’s success is related to many factors. She constantly invests in herself, gets coached, attends seminars, reads books etc. to learn how to run her business successfully.

Denise has invested thousands of dollars learning and applying this knowledge and here she was giving it away for free.

I suggested to Denise that she compile all this information into a product just for her industry. She could model what I had done with The Productivity and Profit Homestudy System. 

Denise could sell this program for whatever price she chose to. She knew her target market and what they would pay for this valuable information. Armed with this knowledge, her market would fast-track their own success by following in Denise’s footsteps.

What’s the point of trying to learn it all yourself from scratch? If someone else has already walked the same path that you want to go? Unfortunately that’s what many entrepreneurs do so they don’t have to ‘spend’ money. In the meantime they struggle to survive and eventually their motivation withers away and many become an employee again.

The Final Word

Don’t give your valuable knowledge away for free. If you see a doctor, accountant or lawyer do they charge you for their knowledge? You bet they do. So why aren’t you?

Do not underestimate your value and have a long hard look at how you can turn your knowledge into more profit for you.