Video Production Business Tip – Marketing Ideas to Grow Your Business

One of the things I’ve learned in almost 20 years of being in the video production industry is that if you want to be crazy successful, you need to find certain “accelerators” that can propel you forward in ways traditional marketing can’t or won’t.

Here’s an example of how I used an “accelerator” marketing tactic that has the potential to be a huge revenue boost for my production company this year.

I recently wrapped up and delivered a kick butt fundraising video for a local non-profit. It just so happens that this chapter is just one of more than 800 within the same organization worldwide. When I delivered the DVDs to my local client, I asked them the following questions…

1. Do you compete with other chapters associated with your organization? Or, do you each have your own territory without any overlap? The answer was that there was no competition between chapters. (great news)

2. Do you think other chapters would be interested in having a similar fundraising produced for them? The answer was an astounding YES!

3. If you are okay with using your video as the “template” that we can customize for each chapter’s specific needs, would you be open to us offering it at a discounted price since most of the hard work has already been completed? The answered yes again.

4. If we offered other chapters a price of $2,500 to customize the video, would it be okay if we gave $500 of that revenue back to your local chapter since you are the one that took the risk in the first place to pay for the original production? They love this idea but have to check with headquarters and their local board of directors to make sure it’s okay for them to collect money in this fashion. They paid $3,500 for the production so the other chapters would get a discount of $1,000 which is pretty good.

5. What would be the best way to get this in front of all the other chapters to see if there is any interest? At this point in the conversation, their wheels are turning and they said they’d have to get back to me with what the best approach might be for this.

When I’m working on an “accelerator” for my business, I like to do a “What’s the revenue potential if I get 100% of the chapters wanting to customize the template?” exercise. Of course, we won’t come anywhere near this but it’s still fun to dream at the front end of the deal.

800 chapters x $2,500 = $2,000,000

Wow! So this shows me the upside of the potential here. Now, let’s look at what is probably the worst case scenario… 1% decide to take advantage of our officer.

800 chapters x.01 = 8

8 chapters x $2,500 = $20,000

In my mind, the worst case scenario is still worth the effort as long as I’m smart as to how much time and money I put into getting these new customers.

The other cool factor is that even if I only get a 1% return on the initial push, there is still 99% of that micro niche market that I can approach with future marketing efforts over time.

If you think about it, you can apply this approach to just about any type of video you produce for your customers in your video production company.