Video Production Business Tips – Video Marketing to Make Clients Rock Stars

My three-year old niece, Kinsley (KK), is one of the cutest little girls on the planet. Of course I’m a biased uncle but I’m serious… cutest girl on Earth. As most toddlers do, she experiments with various phrases to see which ones get a reaction from the adults around her.

A few months ago, when I visited them in North Carolina, the first thing she said to me was “Hey Uncle Kris, What’s the Biiiigggg Idddeeeaaaa?”

I picked her up, squeezed her tight and replied “I don’t know but let’s figure it out together.” For the next several minutes, we proceeded to take every single toy she owns out of her toy box so we could examine them for “the big idea.” She’s an amazing little person.

So, what is the big idea?

As you can imagine, I have a lot of ideas. Some are good… most are crappy… but every now and then I come up with something that I think, “Hmmm. That just might work!”

Once I determine whether or not it’s a good idea, I have to put it through my squirrel test. Does it fit with my overall business plan? Will it help me achieve my goals faster or will it just waste my valuable time if I try to explore it further?

After writing yesterday’s post about the need for us to become rock stars in our industry, I started to think a lot about how it’s equally, if not more important for us to make our clients (and future clients) the rock stars of their industry.

While I was giving this thought the “mental beat down” I happened to be glancing over the video stats on my company’s social media page. That’s when the light bulb went off in my head!

What if I teach other business owners, executives, etc. how to become video marketing rock stars?

I’ve already developed a great system for producing the videos and marketing them online so why not package that into a service that I can sell clients?

Taking it a step further, why don’t I offer a turn-key lead generation system that includes production and marketing in a way that these clients will want to pay a monthly retainer fee for?

I know this isn’t a brand new concept, but I don’t think anyone out there is doing it the way that I’ve figured out how to do it and there must be some value associated with that. I’m “rock star” enough to think there is a lot of value in it but only time will tell.

I’ve tried similar “packages” where I produce 4 marketing videos per month for a client in our studio at a price point of $1,500 per month. It worked for a while but then fizzled out. After talking with these clients about why they wanted to cancel the program, they said they simply didn’t have the time, resources or expertise to really get the most out of the video marketing effort.

Plus, we were producing videos that made their company, products and services the “rock stars.” I think in today’s economy, the need to build a personal brand is growing at a rapid rate so I wonder how successful I’d be if instead of making the company the star, we focus on using video marketing to make the owners, managers, engineers, etc. the stars.

If I were to change my direction today, here’s what it would look like…

1. I’d start recording my own promo videos with topics related to building a personal brand and how to use video marketing to develop your own rock star status in your industry.

2. I’d end each video with a tag like “Are you a rock star in your industry? If not, let me show you how to use video marketing to become famous in the eyes of your customers and colleagues. Give me a call right now or visit my website to schedule a free consultation.”

3. After producing the videos, I’d upload one per week to my media channel and embed the clips into my blog.

4. Once uploaded to the blog, I’d send an email out that teases the content in the video and links back to the blog post.

5. The next and final step would be to post a teaser with link back to the blog on my social media page. I’d also purchase the $10 promotion that allows the post to be featured on all my friends and their friend’s wall. This really helps to drive new traffic to my social media page which generates new likes and more traffic back to my website.

Once a prospect contacts me to learn more, I’m not really sure yet what my next step will be. I’m trying to decide if I need to put together a rock star presentation that completely blows them out of the water in their conference room or if I need to put together a really well-produced (and short) video that I can send them that outlines the program before we meet in person.

One of the issues I’ve had in trying to explain to clients how video marketing works is that it takes way too long to connect all the dots in a way that they can understand. My challenge is to figure out how to do this in a video that’s 5 minutes or less or in a live presentation that’s 15 minutes or less.

The other challenge will be to slant the information in a way that appeals to the client’s ego. I believe it won’t be enough to get them excited about using video marketing to promote their company, products and services. It will have to be more focused about using these tools to build their own personal brand that will propel them to that coveted rock star status in their respective industry.

I see this as a service that will appeal to high-paid independent professionals in their mid 30s to mid 50s. Mainly doctors, attorneys, stock brokers, realtors, etc. but it can also be very effective for business owners who simply want to build their reputation as the face of their industry… or at the very least, the face of their company.

My wife is a brilliant woman and I don’t give her enough credit for how much she helps me in business. Years ago, I was trying to put together a pitch for a very successful commercial building developer in town. This guy is worth millions! I kept trying to focus in on all the reasons he needed to produce the video like return on investment, educating potential buyers, etc. but just couldn’t find anything that seemed to get his attention in previous conversations.

She then told me, “Kris, this guy was a millionaire before you and he’ll be one without you. He doesn’t need you to be successful. Instead of focusing on all the ‘normal’ reasons he needs to produce the video, you should probably focus on the reasons why he ‘wants’ to produce a video. Stroke his ego, make him look like a rock star and by this time tomorrow you’ll be in line at the bank depositing his check.”

She was right on all accounts. In our conversation the next day, the client said “Kris, I want this video to make me look good. Everyone focuses on the bricks and mortar stuff; I want my video to focus on why I’m the best damn developer in this city.”

I was standing in line at the bank a couple hours after that meeting with a deposit check for $8,000 burning a hole in my pocket.

“So, Uncle Kris, what is the big idea?”

“Well KK… to use my video marketing skills to help successful people feel better about themselves while building their own “rock star” brand in their respective industries.”